The Intersection

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Aging and Relevance

Another trip around the sun and thoughts on relevance
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From “Funnel” to “Flywheel”
As the rules of marketing change, change the questions you ask to get better results.
 • 
Rei Inamoto
2
Show, Don’t Tell
What Nike Air, ChatGPT, and DeepSeek have in common
 • 
Rei Inamoto
2
The Flywheel of Brand
Evolving the framework of brand-building
 • 
Rei Inamoto
6
Good or Grow? (Part II of II)
When winning comes at the cost of leading
 • 
Rei Inamoto
2
Good or Grow? (Part I of II)
How brand purpose lost its plot and why it’s up to CEOs, not CMOs, to fix it
 • 
Rei Inamoto
2
Predictions for 2024, Revisited
What I said in December 2023 and how I fared
 • 
Rei Inamoto
Patterns and Predictions for 2025
What the future holds at the intersection of brands, business, and culture
 • 
Rei Inamoto
7
The Intersection
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What the future holds at the intersection of creativity and technology
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