Why Brand Purpose Lost Its Plot—and How To…

Rei Inamoto

Jan 7

14

2

How brand purpose lost its plot and why it’s up to CEOs, not CMOs, to fix it

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2 Comments

Rachel Roberts Mattox

Jan 7

Genius assessment. Looking forward to Part II.

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Rei Inamoto

Jan 7Edited

Thank you. Yes, we need more brands with soul.

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Why Brand Purpose Lost Its Plot—and How To…