Very important insights that many people miss. I also like the example of Dyson’s cyclone vacuum cleaner to add to your examples.
When he took the bag away, he needed to show what was happening inside to make people care. This was unthinkable previously as other cleaners would instinctively want to hide the dirt to make things seem clean.
Dyson wanted to show the bag less tech working and it turned out people loved seeing the dirt whizzing around inside the machine.
Very important insights that many people miss. I also like the example of Dyson’s cyclone vacuum cleaner to add to your examples.
When he took the bag away, he needed to show what was happening inside to make people care. This was unthinkable previously as other cleaners would instinctively want to hide the dirt to make things seem clean.
Dyson wanted to show the bag less tech working and it turned out people loved seeing the dirt whizzing around inside the machine.
Thanks for this comment. The Dyson is a great example.