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The New Creative Order
Seven signals from Cannes Lions 2025 that indicate what’s to come
Jun 25
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Rei Inamoto
8
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The New Creative Order
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Six Modes of Marketing Creativity
How marketing evolved from stories to business transformation
Jun 5
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Rei Inamoto
9
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Six Modes of Marketing Creativity
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May 2025
The Midlife Career Pivot
How to reboot your career in your 40s
May 15
•
Rei Inamoto
9
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The Midlife Career Pivot
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March 2025
Storytelling for Makers
Why storytelling for designers and engineers is the best unlock for business
Mar 17
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Rei Inamoto
13
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Storytelling for Makers
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February 2025
Aging and Relevance
Another trip around the sun and thoughts on relevance
Feb 24
•
Rei Inamoto
21
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Aging and Relevance
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11
From “Funnel” to “Flywheel”
As the rules of marketing change, change the questions you ask to get better results.
Feb 15
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Rei Inamoto
18
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From “Funnel” to “Flywheel”
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3
Show, Don’t Tell
What Nike Air, ChatGPT, and DeepSeek have in common
Feb 8
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Rei Inamoto
7
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Show, Don’t Tell
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2
January 2025
The Flywheel of Brand
Evolving the framework of brand-building
Jan 31
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Rei Inamoto
35
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The Flywheel of Brand
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6
Good or Grow? (Part II of II)
When winning comes at the cost of leading
Jan 14
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Rei Inamoto
15
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Good or Grow? (Part II of II)
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2
Why Brand Purpose Lost Its Plot—and How To Fix It
How brand purpose lost its plot and why it’s up to CEOs, not CMOs, to fix it
Jan 7
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Rei Inamoto
14
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Why Brand Purpose Lost Its Plot—and How To Fix It
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2
December 2024
Predictions for 2024, Revisited
What I said in December 2023 and how I fared
Dec 29, 2024
•
Rei Inamoto
2
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Predictions for 2024, Revisited
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Patterns and Predictions for 2025
What the future holds at the intersection of brands, business, and culture
Dec 23, 2024
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Rei Inamoto
28
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Patterns and Predictions for 2025
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