The Intersection

Designing Trust

Why trust is more important than story for brands

Feb 2 • Rei Inamoto

20

2

4

January 2026

What Is a Brand, Really? (Part II of II)

Why “Brand = Story” Is No Longer Enough And What Replaces It

Jan 26 • Rei Inamoto

17

2

2

What Is a Brand, Really? (Part I of II)

How an Ancient Practice Became Modern Business

Jan 19 • Rei Inamoto

24

7

2

Psychology > Technology

What two innovations, separated by 130 years, reveal about building brands today

Jan 11 • Rei Inamoto

11

2

The Changing Pattern of Brand Growth

What two years of research revealed about modern brands

Jan 5 • Rei Inamoto

41

5

5

December 2025

Makers vs. Marketers

When craft wins over storytelling

Dec 14, 2025 • Rei Inamoto

13

2

Patterns & Predictions 2026

What the future holds at the intersection of brands, business, and tech

Dec 4, 2025 • Rei Inamoto

17

1

2

November 2025

Patterns & Predictions: A Look Back

How 2025 turned out and how my predictions fared

Nov 24, 2025 • Rei Inamoto

6

2

2

July 2025

The Seven Modes of Modern Marketing

How Brands Build Growth in a Post-Advertising World

Jul 10, 2025 • Rei Inamoto

35

1

Trustnomics

How trust became the new currency of brand growth

Jul 1, 2025 • Rei Inamoto

5

1

June 2025

The New Creative Order

Seven signals from Cannes Lions 2025 that indicate what’s to come

Jun 25, 2025 • Rei Inamoto

10

6

3

The Evolution of Modern Marketing

How marketing evolved from stories to business transformation

Jun 5, 2025 • Rei Inamoto

9

1