The Intersection

How to Stress-Test Your Brand Positioning

Four Warning Signs and One Essential Checklist

Mar 3 • Rei Inamoto

17

2

February 2026

The True Meaning of Brand Positioning

Why “Different” Is More Important Than “Better”

Feb 24 • Rei Inamoto

22

1

2

Brand Building Begins With Respect

A conversation with one of the most influential creative directors of the past 50 years

Feb 16 • Rei Inamoto

10

5

3

What "Brand" Means and What It Doesn’t

Five Misconceptions About the Word "Brand" Today

Feb 11

6

1

Designing Trust

Why trust is more important than story for brands

Feb 2 • Rei Inamoto

25

2

5

January 2026

What Is a Brand, Really? (Part II of II)

Why “Brand = Story” Is No Longer Enough And What Replaces It

Jan 26 • Rei Inamoto

23

3

5

What Is a Brand, Really? (Part I of II)

How an Ancient Practice Became Modern Business

Jan 19 • Rei Inamoto

28

8

2

Psychology > Technology

What two innovations, separated by 130 years, reveal about building brands today

Jan 11 • Rei Inamoto

12

2

Changing Patterns of Brand Growth

What two years of research revealed about modern brands

Jan 5 • Rei Inamoto

43

4

5

December 2025

Makers vs. Marketers

When craft wins over storytelling

Dec 14, 2025 • Rei Inamoto

14

2

Patterns & Predictions 2026

What the future holds at the intersection of brands, business, and tech

Dec 4, 2025 • Rei Inamoto

17

1

2

November 2025

Patterns & Predictions: A Look Back

How 2025 turned out and how my predictions fared

Nov 24, 2025 • Rei Inamoto

6

2

2