Brand Shift

Designing Trust

Why trust is more important than story for brands

Feb 2 • Rei Inamoto

What Is a Brand, Really? (Part II of II)

Why “Brand = Story” Is No Longer Enough And What Replaces It

Jan 26 • Rei Inamoto

What Is a Brand, Really? (Part I of II)

How an Ancient Practice Became Modern Business

Jan 19 • Rei Inamoto

Psychology > Technology

What two innovations, separated by 130 years, reveal about building brands today

Jan 11 • Rei Inamoto

The Changing Pattern of Brand Growth

What two years of research revealed about modern brands

Jan 5 • Rei Inamoto

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts

The Intersection

Brand Shift