Thanks for this recap. I feel a growing disconnect between a large part of Cannes and the state of avant-garde creativity. I was surprised not to see more artists yet all brands are investing in CGIs, new expressions. Same for content creators. And not so many innovations teams from brands. I feel like there should be a bridge between Cannes and for example Adobe Max conference. (And the rosé is way too expensive).
Cannes Lions used to be for creatives. One could argue it still is to an extent but it's so much more now. I try to keep my nostalgia in check as it could hold us back from progress.
Thanks for this recap. I feel a growing disconnect between a large part of Cannes and the state of avant-garde creativity. I was surprised not to see more artists yet all brands are investing in CGIs, new expressions. Same for content creators. And not so many innovations teams from brands. I feel like there should be a bridge between Cannes and for example Adobe Max conference. (And the rosé is way too expensive).
Thanks for your comment, Laurent.
Cannes Lions used to be for creatives. One could argue it still is to an extent but it's so much more now. I try to keep my nostalgia in check as it could hold us back from progress.