Completely agree. The logo/appearance of the brand should only be used as a tool to communicate to your audience "we have evolved", but the evolution should be deeper than the appearance itself. Especially if you want more than a 1x purchase. Thank you for providing an interesting new case study I haven't seen.
Rebranding is not a bad thing necessarily. Especially if there is misalignment in the brand. But in my opinion it’s about approaching it from the inside out.
Great case study. I am curious to see those case rebranding studies of Oatly and Stanley? And if and how those rebranding efforts really contribute to those successes.
Completely agree. The logo/appearance of the brand should only be used as a tool to communicate to your audience "we have evolved", but the evolution should be deeper than the appearance itself. Especially if you want more than a 1x purchase. Thank you for providing an interesting new case study I haven't seen.
There are too many instances of rebranding because of CMO changes. Some of the most iconic brands never rebrand.
Rebranding is not a bad thing necessarily. Especially if there is misalignment in the brand. But in my opinion it’s about approaching it from the inside out.
Very much so.
Great case study. I am curious to see those case rebranding studies of Oatly and Stanley? And if and how those rebranding efforts really contribute to those successes.
If you google, you'll find countless articles and videos but here's a couple:
Oatly: https://www.youtube.com/watch?v=2KVyUaEakD0
Stanley: https://kimbreilandcoaching.com/stanley-case-study/
Pleasant read and beautiful learnings, thank you ✨
Thank you, Ane 🙇🏻♂️