It made me smile when I read the part that you absorbed from design magazines and design legends when you were young. Back in my time as a design student, I surrounded myself with idea magazine, Emigre, and got inspired by designers like tomato, droog design, Attik, and David Carson. They had their unique point of view. They had their voices. Those were genuinely inspiring.
As you said in the Salesforce interview about the end of Creatives (in the old definition, for those who make creative stuff as their profession), we live in a time when those high “creative skill” is being commoditized.
I imagine a world where the AI perfectly tunes everything and gives us comfortable living: furniture, interior, design, car, clothes, the meal we cook, and even the way we speak, and I wonder what would leave for us to do?
The answer is always and will be found in us as humans. We are all born with unlimited creativity. Our creative thinking will continue to be one of the essential core activities defining us as humans.
“Ideas” are always the core ingredients to make us feel something is engaging, inspiring and unique. So while we continue to play with AI’s ability to create, I propose that we train our brains for creative thinking. It is our brain to feel something is “unexpected.” AI won’t “feel,” but it’s always us.
The unexpected is born by breaking some expected direction. I call it breaking biases. Our common perspectives become our biases, and those who can gracefully break those biases can generate interesting, unique, or valuable ideas.
Brands always work with “creatives” to produce images, movies, products, and appealing services. But how many of those companies are genuinely helping people to nurture their creative potential?
It made me smile when I read the part that you absorbed from design magazines and design legends when you were young. Back in my time as a design student, I surrounded myself with idea magazine, Emigre, and got inspired by designers like tomato, droog design, Attik, and David Carson. They had their unique point of view. They had their voices. Those were genuinely inspiring.
As you said in the Salesforce interview about the end of Creatives (in the old definition, for those who make creative stuff as their profession), we live in a time when those high “creative skill” is being commoditized.
I imagine a world where the AI perfectly tunes everything and gives us comfortable living: furniture, interior, design, car, clothes, the meal we cook, and even the way we speak, and I wonder what would leave for us to do?
The answer is always and will be found in us as humans. We are all born with unlimited creativity. Our creative thinking will continue to be one of the essential core activities defining us as humans.
“Ideas” are always the core ingredients to make us feel something is engaging, inspiring and unique. So while we continue to play with AI’s ability to create, I propose that we train our brains for creative thinking. It is our brain to feel something is “unexpected.” AI won’t “feel,” but it’s always us.
The unexpected is born by breaking some expected direction. I call it breaking biases. Our common perspectives become our biases, and those who can gracefully break those biases can generate interesting, unique, or valuable ideas.
Brands always work with “creatives” to produce images, movies, products, and appealing services. But how many of those companies are genuinely helping people to nurture their creative potential?
I will continue my thinking.…