Thank you for the summary. It's spot on. I believe in B2B tech marketing, Brand comes into play when addressing the enterprise, but it does come after the product and the trusted differentiation have hit all the marks. I noticed that in my bubble in terms of popular roles, there is a high demand for Product Marketing.
I can also see the opposite: Brand comes into play for the initial recognition and then the product and trusted differentiation to close the deal, so to speak.
Thank you for the summary. It's spot on. I believe in B2B tech marketing, Brand comes into play when addressing the enterprise, but it does come after the product and the trusted differentiation have hit all the marks. I noticed that in my bubble in terms of popular roles, there is a high demand for Product Marketing.
I can also see the opposite: Brand comes into play for the initial recognition and then the product and trusted differentiation to close the deal, so to speak.