Thank you Rei - an elegantly framed background. We just formed a new brand consultancy BRANDR - so we are in context with the history you reference. Look forward to next edition.
That's a fair comment for this particular article, which is part of a series I'm publishing, "Brand Shift: The Changing Pattern of Brand Growth."
In my future article in a couple of weeks, I unpack the principles of brand before capitalism, particularly in religion. Hope that will cover some of your critique here.
Regardless, I genuinely appreciate your input here.
good read, thank you!
Couldn’t agree with you more. An imagined reality is not a lie!
Thank you Rei - an elegantly framed background. We just formed a new brand consultancy BRANDR - so we are in context with the history you reference. Look forward to next edition.
Looking forward to the next piece.
This was Part 2:
https://open.substack.com/pub/reiinamoto/p/what-is-a-brand-really-part-ii-of?utm_campaign=post-expanded-share&utm_medium=web
Thank you
Agreed 100%! Thanks for providing a good insight!!!
That's a fair comment for this particular article, which is part of a series I'm publishing, "Brand Shift: The Changing Pattern of Brand Growth."
In my future article in a couple of weeks, I unpack the principles of brand before capitalism, particularly in religion. Hope that will cover some of your critique here.
Regardless, I genuinely appreciate your input here.