Seven signals from Cannes Lions 2025 that indicate what’s to come
The signals from the noise. Thank you, Rei! Great piece.
Purpose has become yet another casualty of the advertising bandwagon. That's unfortunate. While it no longer is the darling of the moment, purpose is here to stay, like it or not.
While many brands have turned their backs on purpose, some are still believers. Good sign.
If all ads are product demos what’s the future of storytelling in ads?
Product demos can have stories in them :-)
Example:
Many of the Apple ads are essentially product demos but they all have stories in them.
True, there will still be a need to connect to the audience emotionally
The signals from the noise. Thank you, Rei! Great piece.
Purpose has become yet another casualty of the advertising bandwagon. That's unfortunate. While it no longer is the darling of the moment, purpose is here to stay, like it or not.
While many brands have turned their backs on purpose, some are still believers. Good sign.
If all ads are product demos what’s the future of storytelling in ads?
Product demos can have stories in them :-)
Example:
Many of the Apple ads are essentially product demos but they all have stories in them.
True, there will still be a need to connect to the audience emotionally