How to Revive a Brand (Part II of II)
Every brand has an expiration date. Marketing isn’t the only way to revive it. [Part II of II]
Welcome to the Intersection. In my last essay, “How to Revive a Brand (Part I of II),” I talk about the shared past between two brands, Nike and ASICS, that resulted in divergent fortunes. In Part II, I share the background story of how ASICS is making a comeback in recent years.
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